Consumerization of IT Conference & Expo
 
Sessions

Conference + Expo by IDG Enterprise
March 4–6 2012
Hyatt Regency San Francisco, California

Sessions

 

 

CITE conference sessions

CITE AGENDA: Check out all keynotes, sessions, workshops and social activities. Updates are sent regularly via social media (@CITEconference and #citeconf on Twitter).

Don't miss the next CITE Twitterchat, Thursday, Feb. 23 at 1 pm ET!

Sunday Workshop, 1:00pm - 5:00pm

Transformation for the Next Generation of Business

Dion Hinchliffe, Executive Vice President, Strategy, Dachis Group

For more information and workshop cost, click here.

Monday sessions will include:

The Consumerization of IT:
Real Companies and The Next Generation of Business

Dion Hinchliffe, Executive Vice President, Strategy, Dachis Group

Employees have begun driving the use of consumer technology in the workplace—bringing their mobile devices, Web apps, and social networking experience with them from home—but the trend goes even deeper than that. It's a fundamental shift away from IT creating and managing the organization's IT assets to accepting that employees now own significant swaths of technology and will lead the enterprise march to the future. Noted IT thought leader and enterprise strategist Dion Hinchcliffe has watched organizations large and small struggle with this convergence of mobile, social, cloud and big data, and has helped them prevail in their quest to harness it for innovation to transform the way the enterprise does business. Dion will explore the new IT landscape and share his consumerization experiences in the field to set the stage for the CITE 2012 program by showcasing real-world companies that represent the new generation of IT and business.

TabletTalk: Customer On-Boarding in Financial Services

Don Stockslager, VP of Boarding Tools, Strategy and Support, First Data Corp.

Credit card processor First Data Corp. addressed a pain point with its first mobile development effort for tablet computers: that of on-boarding new customers from the field. Join Don Stockslager as he demonstrates the new user experience for First Data’s sales team and describes the work that went into getting customers up and running 60% faster than before.

Quintiles: Meet the Next Generation of Business

Joe Donnici, Vice President, Core IT, Quintiles

The world’s largest biopharma services company, Quintiles, may turn 30 years old in 2012, but it is an organization transformed by technology, one that embodies what a next generation company needs to be. Over the past few years, the 24,000-employee, global firm has completely changed out its IT infrastructure and transformed the way employees work, the way customers engage with the company, and the way the company is advancing its competitive advantage through IT. Join CIO Richard Thomas as he shows you not only what this looks like but how the organization had the vision and the acumen to become a leader in its space, with IT leading the way.

Mobile Device Management: A Bank's Due Diligence Revealed

Tony Lalli, Infrastructure Architect, Bank of New York Mellon

Innovative groups in your organization want to exploit the new tablet form factor and use their smartphones at work—without giving up their favorite personal apps. That means policy, mobile device management (MDM) technology and governance. But with 50 MDM solutions and 10 tablet and smartphone vendors on the market, where do you start? Meet a leading IT architect, who conducted a thorough evaluation of all the options in 2011 before arriving at his recommendations for a 50,000-employee company. In this session, you will get a glimpse into his analysis of the MDM market, discuss the corporate vs. personal ownership model and foster group discussion around what has worked—and what hasn't—in mobile management for both the enterprise and end users.

Mobile Device and BYOD Strategies

Moderator: Galen Gruman, Executive Editor, Infoworld
Tony Lalli, Infrastructure Architect, Bank of New York Mellon
Brian Katz, Mobility | GIS – Global Infrastructure Services, Sanofi
Dave Malcom, CISO, Hyatt Hotels Corporation
Walt Oswald, Corporate Vice President and CIO, Motorola Mobility
Philippe Winthrop, Managing Director, The Enterprise Mobility Foundation

When it comes to mobile device strategies and policies, one size doesn't fit all. In this interactive panel discussion, hear how a range of organizations with varying needs developed their approach to equipping their workforce with mobile technology while also accommodating requests to put corporate data on personal devices. Use cases include decisions to remain with corporate provisioning; equipping a global workforce in a highly regulated industry and more.

Microsoft licensing implications for iPad, Android and BYOD

Cynthia Farren, President, Cynthia Farren Consulting

Providing mobile access to enterprise applications is a key part of application strategy today. Yet doing so can have implications from both a licensing and contractual standpoint. Join Microsoft licensing expert Cynthia Farren for a look at key considerations when providing mobile access to Microsoft systems from various devices. She will provide a high level overview of the most common solutions and their implications on your Microsoft agreements and budgets.

What is Gamification, and Why Should It Be on My Enterprise’s Priority List?

Gabe Zichermann, CEO, Gamification Co & Dopamine Inc.

Gamification doesn’t mean Xbox or Angry Birds. It means using game mechanics and features of game design to boost the effectiveness, friendliness and engagement of your digital properties. Never has this been more important than in this era of consumer technologies, where the instant gratification of collecting points, tweeting and friending have become a part of daily life. Join expert Gabe Zichermann as he demonstrates why companies need to understand gamification and how some are already using it to obtain great results with customers and employees alike. 

TabletTalk: A Beverage Distributor's Story of Transformation

Steve Fleming, VP of Administration, Ben E. Keith

Beer distributor Ben E. Keith’s tablet deployment isn’t just about sales reps conducting store inventory and placing new orders for the dozens of items available. It’s about turning the company into a next-generation business. See the tablet technology that’s driving impressive sales growth and allowing the company to keep up with changing consumer tastes – and retail expectations.

Network Strategy for a Consumerized Enterprise

Brandon Porco, CTO of IT, Northrup Grumman

As consumerization overtakes the enterprise, the proliferation of mobile devices threatens to overwhelm the enterprise network. Building a strategy for a network that can meet the exploding needs of users and their devices and software apps while remaining secure is a growing challenge for IT leaders today. This presentation will look at the ways enterprises can shape a strategy for a network that can manage the needs of the consumerization trend without being overloaded and without creating undue risks for the enterprise.

Steps to Creating A Mobile Enterprise Application Strategy

Philippe Winthrop, Managing Director, The Enterprise Mobility Foundation

Customers and employees alike are hungry to interact with your business using mobile apps. But how do you decide what apps to build, how to engineer them and where to make them available? This session will show you how to approach the prospect of mobile apps and how to proceed with a secure, business-savvy strategy.

Tablet Case Study: CME Group Pilots Slates with Audit Team

Roman Benko, Associate Director, Systems Development, CME Group, Inc.
Frank Fieseler, Associate Director, CME Group Inc.

CME Group is the world’s leading derivatives marketplace, formed by the combination of the Chicago Mercantile Exchange, the Chicago Board of Trade and the New York Mercantile Exchange. It is well under way with a tablet deployment for its auditors, who need enterprise-level performance, security and access to company resources. Come see its custom-designed mobile apps, which pull data and logic from legacy applications, and learn all about its deployment of ASUS Windows-based slates.

How Consumerization is Driving a Shift in IT Storage Strategies

Terri McClure, Senior Analyst, Enterprise Strategy Group

As the consumerization trend marches onward in IT, more and more end users are choosing their own software apps in lieu of using the IT sanctioned business tools. This is increasingly happening for online file sharing and collaboration applications as users tackle issues like shared data, data portability, and end point device access. This is creating a conundrum for IT as it balances business enablement, end user ease of access, and collaborative capabilities with the need to maintain control and security of information assets. This presentation will look at the on line file storage and collaboration landscape and available solutions.

Corporate Device Selection

Roman Benko, Associate Director, Systems Development, CME Group, Inc.
Frank Fieseler, Associate Director, CME Group Inc.
Seng Ing, KLA-Tencor Corp.
Brad Wright, VP, IT Integrated Customer Services, Jacobs
Moderator: John Gallant, Chief Content Officer, IDG Enterprise

It's no longer a Blackberry world in corporate America. But it’s not an iPhone- or iPad-only world either. When it comes to deploying corporate devices, how do you choose which smartphones and tablets to issue? What’s better for information input vs. consumption alone? What criteria should you use in navigating the many offerings? This panel of practitioners has been down this path and will share their experience in assessing a market where Android, Microsoft and many device manufacturers have joined the mobile landscape.

Interactive Workshop:
Corporate Device Selection

What criteria should your team look at when considering a corporate device rollout? In this workshop, the group will work in teams to break down the question of what kind of tablets or other handhelds will provide the features, security, interoperability, ruggedness and other factors that make for a wise corporate investment in 2012. Then we’ll regroup to see what everyone came up with. Don’t miss this chance to compare your thinking with that of your peers for this important purchasing decision.

Interactive Workshop:
BYOD Policies

In this workshop, the room will break out into teams charged with developing a BYOD policy. Each group will compile a list of terms it considers essential to allowing company employees to access corporate email and/or applications and data on their personal devices. Each group will  then report in on their findings, for an important discussion on the best ways to assess risk, scope policies and win acceptance among users.

Connected the Film
[Learn More and Watch the Trailer]

Have you ever faked a restroom trip to check your email? Slept with your laptop? Or become so overwhelmed that you just unplugged from it all? In this funny, eye-opening, and inspiring film, Director Tiffany Shlain takes audiences on an exhilarating rollercoaster ride to discover what it means to be connected in the 21st century. From founding The Webby Awards to being a passionate advocate for The National Day of Unplugging, Shlain’s love/hate relationship with technology serves as the springboard for a thrilling exploration of modern life…and our interconnected future. A personal film with universal relevance, Connected explores how, after centuries of declaring our independence, it may be time for us to declare our interdependence instead.

Tuesday sessions will include:

Innovating with Consumer Social Tools: New Techniques and Best Pratices

Mike Brown, Director of Corporate Development, Twitter

Consumer social media tools such as Twitter and Facebook have become the place to see and be seen for B2B and B2C companies alike. They’re also top destinations for social listening – keeping abreast of what customers, analysts and others are saying about your company or product. Come hear the latest innovations and best practices for using these channels to shape your business, corner the competition and connect with the right stakeholders.

The CMO and CIO: Friends or Foes in Consumerization?

John Murray, CIO, Genworth Financial Wealth Management
Myra Rothfeld, CMO, Genworth Financial Wealth Management
Moderator: Maryfran Johnson, Editor in Chief, CIO magazine & Events

IT and Marketing are the new partners in a consumerized enterprise. Smartphone apps and social CRM and fall into both their domains. But what Marketing thinks is a simple request, IT knows involves data, storage and policy—and needs a little ramp-up time. Join top executives on each side of the fence as they discuss their perspective and how they have built a partnership that meets the business’ needs for agility - but also risk and information management.

Consumerization:
Leverage the Potential, Manage the Chaos

Noah Broadwater, CTO, Sesame Workshop

Companies at the forefront of creating compelling consumer applications are often not ready for the impact these same applications and devices have inside the business. Sesame Workshop, the producer of Sesame Street, had developed for the iPhone, iPad, Android, XBOX Kinect and other platforms, and had leveraged social media among its customers. Yet it wasn't prepared to exploit these types of consumerization inside the enterprise and was overwhelmed by demand. Learn how Sesame got control of consumerization and established a pipeline of new initiatives to keep the ideas and consumer energy flowing.

Social Means Business at Eli Lilly and Company

Bryce Williams, Social Collaboration Consultant - IT, Eli Lilly and Company

Lilly’s social business story is one of emergence. The emergence of people passionate about working in new ways, the emergence of new social capabilities putting the people’s expertise and passion on display, and the emergence of real business problems being approached in ways never imagined. It’s not a story about a social platform, it’s a story about Lilly’s people entering the stage to become the platform by which knowledge and expertise come to life. Bryce Williams will share a few business success stories that owe their outcomes to social business emerging at Lilly.

A Time for Change:
Making Apple Work in the Enterprise

Eric Dewey, Director, Infrastructure Services, Yum Brands
David Nix, Infrastructure Manager, Yum Brands

Distribution of iPads at a corporate executive meeting focused IT on the customer desire for increased endpoint diversity at Yum! Brands, the world's largest restaurant company with over 38,000 KFC, Pizza Hut and Taco Bell restaurants in more than 110 countries and territories. Despite a mature IT infrastructure securely managing multiple devices and platforms, IT leadership set its sights on "any application on any device, anywhere," for both employees and franchisees. In this session, two IT leaders from Yum will share their progress on their consumerization of IT and move to a mixed IT environment, including what's worked, what hasn't and what they wish they'd known going in.

Social Failures

Kevin Jones, Consulting Social & Organizational Strategist, NASA's Marshall and Goddard Space Flight Centers
Dan Pontefract, Senior Director, Learning and Collaboration, Telus

Many organizations launch a social initiative or platform with a big bang and high hopes for employee engagement and innovation – only to watch adoption trail off after the excitement wears off. But failure can be the best teacher. Join our practitioner speakers for a look at what went wrong in their deployments and how they plan to employ lessons learned in future rollouts.

How Organizations Are Using Facebook, Twitter and Other Social Channels

Noah Broadwater, CTO, Sesame Workshop
Bernard C. Soriano Ph.D., CIO, Department of Motor Vehicles
Brad Wright, VP, IT Integrated Customer Services, Jacobs

Learn how B2B and B2C companies alike are using the latest public social media tools to achieve business goals and deliver on their mission.

Engaging and Connecting with Customers: A Health Care Case Study

Zev Lavon, Director, Enterprise Solution Architect, CareFirst BCBS

No industry serves more consumers than health care. So when insurer CareFirst launched two programs aimed at improving health outcomes, it built them in a consumer-friendly way based on technology-enabled communication, collaboration and engagement – for use by members, physicians and staff. Using a range of the latest technologies, including unified communication, rich web interaction and information sharing, it rolled out Primary Care Medical Home (PCMH) and Healthy Blue with great success.  Come learn how the organization built programs requiring and incentivizing behavior change on both sides of the firewall, with sustained participation by more than 4,500 doctors and close to a million patients.

Next on the Horizon:
A Venture Capital View into the Next Generation of Business

Rob Coneybeer, Managing Director, Shasta Ventures
Sameer Gandhi, Partner, Accel Partners
George Zachary, Partner, Charles River Ventures
Moderated by: Alex Rosen, Managing Director, IDG Ventures

Don't miss this discussion with some of the Valley's best known venture capitalists as they reveal what's in the pipeline for consumer IT and what that means for your enterprise strategy.

Social Business Isn’t Rocket Science – Or Is It?

Kevin D. Jones, Consulting Social & Organizational Strategist, NASA's Marshall and Goddard Space Flight Centers

ExplorNet - NASA's Marshall Space Flight Center's enterprise social technology platform - has experienced successes and failures, and  Kevin D. Jones has seen them all. Join Kevin as he shares lessons learned in the social deployment involving administrators, rocket scientists and others in the 7,500-employee space center. You’ll learn  what was adopted, what wasn’t and why. He’ll also show a framework to predict the rate of adoption for these type of projects.

The Missing Ingredient:
Preparing the Enterprise for Consumer IT

Rick Bauer, Research Director, CompTIA

Lost in the discussions about technology is the issue of human capital and organizational change. What allows the IT organization to transition from an IT-driven technology services platform to a consumer/employee-driven suite of offerings? Attend this presentation, led by an award-winning former CIO, to learn the necessary steps to prepare the IT workforce to make the transition to these new modalities and offerings.

Town Hall: Preparing the Enterprise for Consumer IT

Following the keynote of the same name, we’ll invite some additional speakers to the stage for a conference-wide dialogue on the organizational challenges wrought by consumerization. From changing employee expectations to shifting roles, business processes and more, we’ll tackle the real issues of managing change across a multi-generational workforce and fast-changing technology.